After revisiting our brand messaging, we landed on the tagline: Create. Collect. Connect. Drawing inspiration from the inherent symbolism of the three 'C's, we developed a logo design featuring three interlocking rings fashioned in the shape of the letter 'C,' complemented by a minimalist sans-serif typeface.

For our color palette, we made a deliberate decision to shift away from the original red because it was not a user-friendly color when it came to product design. By using a blue color scheme, it felt more aligned with the Cardano blockchain since their official color is blue.