For OrangeTheory’s “WTF is OTF” campaign, I was part of the team that focused on creating UGC like social media assets. We created a series of :06, :10 and :15 second videos for Instagram and Tiktok along with static banners that featured a series of different messaging. The challenge of this project was to discover creative ways to use already existing UGC footage that tapped into trends that were popular on social media platforms that also coincided with the messaging.

Role:

Designer

Agency:

SuperBloom House