To create a beautiful, fully intergrated campaign for Western Digital’s My Cloud Home, I worked with a team of creatives to develop art direction and design direction. WD’s My Cloud Home is a device that is used to store your personal files, photos and videos. The challenge of this campaign was to raise brand awareness and help increase more sales of the device. To solve this, the campaign revolved around the metaphor of balloons as data and only the My Cloud Home has the capability to keep your content in one place. We worked with a production company in Argentina to create 3D renders of My Cloud Home devices with the balloons to use across the print and digital assets.

This was all produced during the COVID-19 pandemic with remote shooting and editing.

Role:

Junior Art Director & Designer

Credits:

Creative Directors: Tescia Deak + Ben Lay

Senior Art Director: Andres Landi