To highlight Cash App’s unique features and drive download of the app, I worked with a team of creatives to concept and develop social media ads for Snapchat, Instagram, Twitter and TikTok. Our solution was to create quick and easy to read copy with motion graphics that mimic the app functionality. My role in this project was to design and animate the ads while utilizing the Cash App brand guide. Based on each platform’s functionality and audience, we created various types of animated posts. For some of the ads, we developed targeted ads offering special discounts for local universities like University of California, Los Angeles.

Role:

Designer + Motion Designer

Credits:

Creative Directors: Tescia Deak + Bevan Mahaney

Art Director: Nick Frisone

Copywriter: Eliza Arnold

Motion Designer: Justin Ramirez