Mad Dog Car Club is a community for dog and car lovers alike in the Cardano blockchain space. With over 30,000 Discord members, Mad Dog Car Club has launched 9,999 NFTs along with 6,000+ car NFTs. For this project, I developed the brand identity and art direction for MDCC. The logo was designed in a way where it looked similar to the circular nature of car logos. With a skull of a dog that emulates masculinity and a bold typeface, I wanted to make sure the logo was recognizable on different mediums from merchandise to the website.

For the brand guidelines, I created a cohesive 40 paged brand guide which included logo usage, typography, illustration style and more. The design of the website is a one page landing page that includes extensive information about the community with pops of illustrations that references dogs and cars. Prior to the car NFT collection launch, I was in charge of the art direction for their promo video where I worked closely with the film director.