How to Create a Cohesive Art Licensing Collection in 4-steps
If you’ve ever wondered how to create an art licensing collection that looks professional, marketable, and cohesive, the process is actually pretty simple!
In this post, I’m sharing the 4 key steps I take to create cohesive art licensing collections that work for greeting cards, patterns, and other licensed products. Whether you’re just starting in art licensing or refining your creative process, these tips will help you design collections that brands and art directors want to see.
Step 1 – Brainstorm & Ideation
Before going straight to drawing, take time to brainstorm and ideate.
Research design trends in your target market
Pick an overall theme and write down ideas that makes sense with the theme
Create mood boards to set the tone for your collection.
💡 Why it matters: This stage helps you focus on your overall theme and align your work with current market trends, making your collection more appealing to potential buyers.
Step 2 – Sketch & Refine
Begin with rough sketches to explore layout and composition ideas.
Refine your your sketch to add color
💡 Pro tip: This is the perfect time to experiment with multiple variations before committing to one final design.
Step 3 – Design with Color
Add color to bring your artwork to life.
Stick to a limited color palette for a cohesive, professional look.
Choose colors that translate well across different printing methods and product types.
💡 Why it matters: A consistent color palette helps your collection stand out in art licensing portfolios and shows buyers you understand visual branding.
Step 4 – Repurpose Your Designs
Start with your main product format (in my case, greeting cards).
Look for opportunities to repurpose illustrations into pattern designs or other product types.
This expands your portfolio without starting from scratch for each piece.
💡 Pro tip: Repurposing increases the commercial potential of your collection — one illustration can become a greeting card, a fabric print, and a notebook cover.
These four steps form the foundation of my art licensing workflow. By starting with a clear concept, refining your designs, and keeping a consistent style, you’ll create collections that feel intentional and market-ready.
Interested in learning more? In my Make & Mail Patreon community, I share the a 2-part video of this process.