A Behind-the-Scenes Look at My Creative Process

How I Built My Creative Process — And Why I Documented It

Every creative approaches client work a little differently—but in my experience, most of us follow similar steps, even if we call them by different names. When I first started freelancing, I’ll be honest: I was winging it. I had no set process, just a lot of intuition and trial-and-error.

That all changed once I started working in advertising agencies. It was a crash course in how to pitch, present, and manage creative work in a structured way. Seeing how agencies operated gave me the clarity I needed to start building a process that actually worked—both for me and my clients.

Over the years, I’ve refined and simplified that process. And now, I’ve turned it into something you can use too.

Introducing: The Creative Blueprint

The Creative Blueprint is a 6-step guide that walks you through how I take client projects from the very first inquiry to final delivery. Whether you're just getting started as a freelancer or looking to tighten up your workflow, this guide breaks down how to manage your projects with more intention and ease.

Here’s what’s inside the process:

• 💬 Manage client inquiries and spot red flags

• 📝 Present polished, professional proposals

• 📑 Build contracts and request deposits with confidence

• 🗂️ Set timelines, organize files, and communicate clearly

• 🔍 Research with purpose (visual + competitor research)

• 🎨 Move from rough sketches to final deliverables with ease

This is the guide I wish I had when I started freelancing—written to help you stay organized, protect your time, and bring your creative ideas to life with more clarity and confidence.