TWITTER STUDIO
VISUAL DESIGN | PRODUCTION DESIGN
At Twitter Studio, I worked on creating social assets for various Twitter channels on the app, like Twitter Music, Twitter Movies, Twitter TV and more. I worked very closely with Creative Director at Twitter Studio to create profile and header visuals adhering to Twitter Brand Guidelines of each channel based on specific briefs that came from the client directly themselves. I also created toolkits as part of Twitter’s different cultural initiatives to be used for the specific channels and internal all-hands meetings led by the CEO at Twitter.
HARRY’s HOUSE
For Harry Styles’ album called Harry’s House, Twitter wanted to promote his album by created a wall of fan tweets mural in New York and Los Angeles. I worked with the production team on retouching the mural images and recreating fan tweets to be tweeted out into the world on the day of his album release.
Read more about it on Adweek.
Derek Jeter Emoji
For Derek Jeter’s “The Captain” documentary promotion, I created an emoji that best represented Derek Jeter’s baseball legacy. Due to the small sizing, the emoji needed to be easily readable. Various iterations of the emoji was created but Derek himself ended up picking a striped Yankees’ Jersey with his number.
TOOLKITS
Twitter had various types of cultural initiatives from around the world. Toolkits were created to be used for the month of the cultural initiative on respective channels on Twitter which included a custom emoji, deck template, wallpaper, animation, social avatar and header design.
