Ticketro
BRANDing
Ticketro is a startup looking to disrupt an outdated system like Ticketmaster to appeal to mainstream users and make NFTs feel usable, not intimidating. The target audience included tech-savvy event attendees (millennials and GenZ) familiar with the Web3 space and early adopter event organizers open to new ticketing solutions that are more transparent, fair, and eliminate fraud. As a designer at Blue Cyclops, we created a complete logo system with flexible type, color palette and brand application mockups.
Logo Design
We explored various concepts for the logo mark and ultimately landed on a ticket-inspired icon paired with the letter “T.” The final design features a simple yet distinctive mark, with the crossbar of the “T” adjusted to echo the tilted angle of the overall logo mark shape.
Color, TYPOGRAPHY & BRand Elements
DM Mono brings a sense of precision and modernity to headlines with its monospaced structure, adding a distinctive, tech-forward tone to the brand. Paired with Inter—a clean, highly legible sans-serif—it creates a balanced typographic system that supports clarity, professionalism, and approachability. The color palette combines deep blues and bright neons to evoke a dynamic, high-energy atmosphere, while lighter neutrals provide contrast and flexibility across digital and print applications. The brand elements draw from a bold, tech-inspired visual language that reflects energy, structure, and movement. Grid systems, pixel blocks, and modular ticket shapes reference themes of organization and digital culture, while the use of repetition, radial patterns, and connectors suggests flow and connectivity.
