ASCEND CONVENTION
Ascend Convention is the largest event of the year, where over where 250+ companies and 2,000+ attendees gather from all over the country to engage in networking and leadership development. Each year, the Ascend Convention is held at a different location. For 2024, the Ascend Convention was held at the Bellagio in Las Vegas, Nevada.
In the early stages of branding, we leveraged Ascend’s existing color palette and typography to explore multiple creative directions. The main challenge was translating these established elements into a cohesive visual system that could live seamlessly across both digital and print.
In total, I created 50+ assets ranging from step-and-repeat graphics and wayfinding signage to presentation decks. I collaborated closely with the marketing team, print vendors, and venue partners to ensure consistency and production quality.
