Ascend A-List Awards
A-List Awards is the second annual event that is hosted by Ascend to celebrate leading executives, who are recognized for their professional achievements as well as the advancement of others in their industries or communities. In 2024, we decided to do a refresh of the entire event, following the brand refresh that occurred in 2023.
These were the lockups used in the previous years. The left lockup was used for at least tears while the right lockup was a temporary solution to match the Ascend’s rebrand in 2023.
With the brand refresh, the full logo suite features four versatile lockups designed to adapt seamlessly across a variety of event signage formats and spatial needs. Each configuration maintains brand consistency while offering flexibility for both horizontal and vertical layouts. Whether used on large banners, digital screens, or printed materials, these lockups ensure clear recognition and visual balance. The system was built with scalability in mind, allowing the logo to retain its impact at any size.
As for the event design, since the event is held at a prestigious hotel called The Plaza in in New York City, we made sure the event branding matched the venue’s regal aesthetics. We used Ascend’s primary serif font and a red-tangerine gradient with hints of champagne color for the signages.
